Making the Gospel Accessible on the Web at a Click

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I have a duty to perform, and a debt to pay both to Greeks and to barbarians [the cultured and the uncultured], both to the wise and to the foolish. So, for my part, I am ready and eager to preach the gospel also to you who are in Rome. I am not ashamed of the gospel, for it is the power of God for salvation [from His wrath and punishment] to everyone who believes [in Christ as Savior], to the Jews first and also to the Greek. For in the gospel, the righteousness of God is revealed, both springing from faith and leading to faith [disclosed in a way that awakens more faith]. As it is written and forever remains written, The just and upright shall live by faith.” ROMANS 1:14-17 (AMP)

What an incredible power that changed a rebel, murderer and persecutor of God’s people like Paul to a lover and giver of life! Yes, the devil used him to destroy many believers, but the Lord eventually used and is still using his work to make much more people become believers. The same power in the gospel saved you and me, and the potency of this power is still the same yesterday, today and forever! However, this gospel must be made accessible to peoples and nations before they can experience its power.

With well over 3 billion people on the Internet today from around the globe, the question is how many of these people on the web can we help connect to this same power of God – the “gospel”. In fact, Jesus said “And this gospel of the kingdom will be preached in the whole world as a testimony to all nations, and then the end will come”. Matt. 24:14. The end of this perilous time is determine by the gospel reaching the whole world. And God is counting on every one of his children to be involved in this task.
Therefore, to make the gospel accessible to the whole world at a click, we need to ask some critical questions: (i) What is the gospel? (ii) What are people clicking on the Internet?
(iii) How can the people click the gospel?

The word gospel literally means “good news” and it occurs 93 times in the Bible, exclusively in the New Testament. In Greek, it is the word euaggelion, from which we get our English words evangelist, evangel, and evangelical. The gospel is, broadly speaking, the whole of Scripture; more narrowly, the gospel is the good news concerning Christ and the way of salvation.

1 Corinthians 15:3–6 is a key passage concerning the good news of God: “For what I received I passed on to you as of first importance: that Christ died for our sins according to the Scriptures, that he was buried, that he was raised on the third day according to the Scriptures, and that he appeared to Cephas, and then to the Twelve. After that, he appeared to more than five hundred of the brothers and sisters at the same time, most of whom are still living.” Read more at
The gospel therefore can be simply presented in this format: (starting from the love of God, then the problem (bad news) and the solution (good news). This is the format used on the 4 spiritual laws/Know God gospel tracts. Have you heard of it? Check this site for the 4 Spiritual Laws in most languages – For English language see these gospel presentations, (Know God Personally, The Four Spiritual Laws and Satisfied) –, you can send the link to anyone or add it to your website and social media.

There are 2 categories of people on the web from ministry perspective; (i) Religious Seekers – These are people seeking religious information on the web, they know about God in one form or the other. This doesn’t mean they have received Christ as their Lord and Savior, and (ii) Non-Religious Seekers – The rest of the people on the web that come for other issues of life. The seekers most of the time click things about God, while non-seekers click other things like sports, love, sex, money, culture, fame, news, lottery, business, etc.

It’s easy to help a seeker click the gospel, because he is already seeking for religious information. So all we have to do is to research what they search for online. Some of them are searching for a church, or about God, about Jesus, about other religions, about healing, or other spiritual issues. So, make sure you have a gospel presentation on your website, group, social media page or blog among other things you have.

You need to do more if you desire to help a non-seeker click the gospel. First of all, you will need to target an audience; maybe teenagers, youths, the aged, women, men, sport lovers, home makers, etc. Then create a group or site for the audience as a community. Consistently write about the issue you are addressing and allow them to contribute. The community must be about the issue, and your main aim is to establish a relationship to seek a “man of peace” – someone that will embrace you as a friend. After a while with this person, consider to make the gospel available for the person. For example if you want to use the 4laws, you can ask him, “Have you heard about the four spiritual laws” or ask “my friend can you help me go through these 4 principles and tell me what you think”. If you want to use the “Know God Personally”, you can ask “Would you want to know God personally?”, then copy the link and ask him to spend time on the page and get back to you.

If your community is on your website, then you can place a gospel presentation on a sidebar and trust God to direct their hearts to click. But don’t place the presentation to a general group, that may violate the rules you have set, unless you decided to make the group an open one, whereby anyone can post anything. The best way of presenting the gospel to a non-seeker after you have established a relationship with trust is to present it personally. And by that way, you can measure how many people you have shared the gospel with intentionally.
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